The Apple Watch just got smarter. Chief for Retail at Apple Angela Ahrendts wanted customer experience to be as smooth as possible as deliveries will begin heading to the doors of Apple’s early bird patrons today.
Part of the effort that is being wage by the tech giant is to familiarize their customers with the smartwatch’s features through video sessions with an Apple specialist. In an email, customers were invited to book their appointment for a one on one ask-me-I’ll-tell-you session. It aims to not only to guide customers and get familiar with the gadget but also to provide a space where they get to ask non-generic questions.
This is Apple’s way of bringing warmth in their approach to educate the customers, letting them understand its capacities and how to tailor-fit the gadget to gel with the wearer.
Buyers of the basic Apple Sports Watch received their emails too, to the chagrin of competitors. The rumors turned out false regarding the “double-standard treatment,” where initially it was thought that only the high end versions would be afforded by these video sessions. The basic Apple Sports Watches are presented in basic colors, and many are asking, who’s turning green?
The sessions are designed to get to the heart of the customers areas of concern as the online forms have these areas to fill, or to be specific – what will you be asking me. It’s like one of those interview sessions where the questions are fielded in advance and no moment will be wasted just to break the ice.
And this kind of breaking needs no time to be wasted too, as this type of approach being launched in consonance with the arrival of the Apple Watch at the doorsteps of its true-blue lovers is an early indication from Cupertino, Ca. that indeed, they are starting to shift from store-based customer service to the more convenient e-based handling of concerns.
The mantra behind this campaign is: Stores are closed at night but not the customers’ needs; they can’t be boxed with store hours and time zones.
Angela Ahrendts was quoted as saying, “the days of waiting are over.” This statement is very true, as this approach from Apple is geared toward the convenience of customers. Should you wait for daylight just to have a face to face “I have a question” session with a store clerk, when you can do that in the comfort of your own home?
What could be smarter than that?