Apple will debut its much–hyped Apple Watch this Friday, giving potential customers an opportunity to try on the variety of models of the timepice. Customers will also be able to make pre-orders ahead of the watch’s release on April 24th when Apple Watch hits the market. Angela Ahrendts, Head of Retail for Apple is working with Design Chief Jony Ive, to refashion the retail stores of the tech giant and make it appear a sort of place where is one happy enough to wear that rose-gold encased watch and part with tens of thousands of dollars in some instances.
Apple Watch will be available for preview in nine countries and the chance to try-on the new accessory by appointment at Apple’s retail stores such as Galeries Lafayette in Paris, Selfridges in London and Isetan in Tokyo as well as being available for pre-order through the Apple Online Store.
Apple has been unsurprisingly silent on the upgrades it will be doing to the layout of its 14 year-old Apple Store. Recently, observers of the gadget firm managed to get hold of leaked details on the facelift ahead of this Friday’s fanfare. An exceptional Apple-obsessed blog 9to5Mac published photos of Apple’s self-described “magical” presentation tables where the watches will run a demo flaunting the features and apps of Apple Watch.
But you need to have a reservation to try on the Apple Watch, and even those few who are fortunate enough will be limited to testing only two models. This restriction is part of the Apple Store strategy headed by Ahrendts to create the needed ambience by shortening customer lines and waiting times.
Way ahead of the launch, Ahrendts in a memo to employees obtained by Business Insider said: “Tell your customers we have more availability online, and show them how easy it is to order, you’ll make their day.”
Aside from the “magical” tables and try-on areas, Apple Stores will offer private hour-long appointments to a selected few. This VIP-only appointment is only for those shoppers buying the $10,000 plus Apple Watch. Prices range from $349 Basic Sport Edition to a $17,000 18-karat yellow gold case with a bright red buckle.
Apple Store employees are also part of this artistic retrofitting. Newly designed t-shirts in classic navy were issued on Monday. With instructions to wear the new shirts starting Friday, the Apple Watch launching day. Strategist for Apple, Ahrendts, directed this change from Apple’s traditional royal blue t-shirts to this more elegant alternative.
The new Apple Watch will also be available in few upscale stores selected by Ahrendts including Selfridges in London and Galeries Lafayette in Paris.
Wealthy and fashion-conscious clienteles are the regulars of these upscale stores spending thousands of dollars on the latest fashion and trends in clothes and accessories.
Tim Cook and his team at the Cupertino headquarters are banking on Ahrendts’ magical touch selling Apple Watch to the high end shopper and add to Apples already burgeoning profits.